Crudo Debuts as Bar Pesce

Boasting a sleek, modern new look, Chef-Owner Cullen Campbell's new name reflects his new globe-straddling menus, including South American and Asian flavors

(PRESS RELEASE) -- The award-winning chef and restaurateur, Cullen Campbell is proud to announce that Crudo restaurant is now Bar Pesce (3603 E. Indian School Rd., 602-358-8666). Featuring a fresh new look, Bar Pesce (which is the Italian word for fish and pronounced "PESH-keh") also boasts an all-new menu combining new twists on the modern Italian cuisine that Crudo was famous for, plus exciting new dishes inspired by Japan, Vietnam and South America. Think Crab Mi Roll starters with lobster roe aioli, pickled veg and cilantro, Swordfish Belly crudo with leche de tigre, shallot, white olive oil, or decadent entrées such as Steak Fiorentina with grilled beets and ponzu verde.

"After six incredible years, I'm excited to introduce all-new flavors and amazing new dishes here at Bar Pesce," Cullen Campbell says. "While we'll always be rooted in modern Italian, we'll now be bringing the best coastal cuisine from around the world to the heart of Phoenix."

Open Tuesday through Saturday from 5 - 10 pm, Bar Pesce greets guests with a handsomely remodeled dining space. This stunning new look includes contemporary new lighting and striking, gold-hued wallpaper, new table-settings and the addition of a new partition wall to break up the main dining room. Plus, Bar Pesce has added a new wine cellar to the dining room to better showcase the compact yet global wine menu. Plus, enjoy Bar Pesce's all-new 10-cocktail menu served in both the dining room and at the adjacent craft cocktail lounge. Led by Bar Pesce's head bartender, Kyle Landry, enjoy all-new seasonal favorites such as Less Is More (aka a Baby Irish Coffee) made with Tullamore D.E.W. Irish whiskey, demerara sugar, hot coffee and cream, or the Adam's Apple with Azunia Reposado tequila, apple, lemon, jalapeno, Bar Keep apple bitters and sugar.

But some things at the new Bar Pesce have not changed, including the focus on handcrafted, farm fresh ingredients, and modern twists on classic culinary traditions. Bar Pesce will still serve up the Valley's freshest hand-made pasta, and grill its meats and seafood over locally-harvested pecan wood that infuses each dish with irresistible aromas and smoky, nutty flavors.

Bar Pesce (formerly Crudo) is located at 3603 E. Indian School Road (tucked on the backside of the Gaslight Square Shopping Center) in Phoenix, AZ 85018. For more information call 602-358-8666, visit www.barpesce.com or follow Bar Pesce on Social media at @barpesceaz.