Etta Opens at Scottsdale Quarter on April 6
Chef Danny Grant
ETTA, A NEIGHBORHOOD WOOD-FIRED RESTAURANT FROM WHAT IF SYNDICATE, TO OPEN AT SCOTTSDALE QUARTER
–– Sister Restaurant to Maple & Ash Now Accepting Reservations Beginning Apr. 6 ––
(PRESS RELEASE) etta, a neighborhood restaurant known for its wood-fired dishes and led by two-time Michelin-starred Chef Danny Grant announces its highly-anticipated opening at Scottsdale Quarter on Apr. 6. Located at 15301 N. Scottsdale Road in the former BRIO location, etta will be the second concept in Scottsdale from hospitality group What If Syndicate, following the wild popularity and success of their steakhouse Maple & Ash.
"We are thrilled to be opening another restaurant in Scottsdale. This market has been incredibly supportive of us,“ said Danny Grant, Partner & Chef. "Many know us for what we’ve done over at Maple & Ash the past few years. Our new etta location at Scottsdale Quarter has a similar energy and vibe, but it's a wood-fired restaurant with more of a neighborhood feel.”
“etta,” short for Henrietta, is French for “keeper of the hearth,” so it is only fitting that the wood-fired hearth be the foundation of etta’s menu offerings. Known for its flavorful wood-fired pizzas, freshly made focaccia, house-made pastas and fresh salads, etta’s featured hearth-driven dishes include fire-roasted oysters, wood-fired chicken and the fire-roasted whole branzino. The opening menu also will feature many of Grant’s signature dishes including bubbling shrimp, ricotta pillows and Sunday sauce meatballs.
The 8,000 square foot, single-story restaurant space is being designed by Heidi Lightner Architects. It will feature an outdoor patio and an indoor trellis creating a garden-like atmosphere with art by Kevin Barry that is inspired by the community and culture of Scottsdale. Guests can expect to experience a vibrant and comfortable atmosphere that’s great for dinner with family or a special celebration with friends. Guests will be warmly welcomed by an expertly trained staff and a memorable dining experience crafted from the love of hospitality. At etta guests can expect the unexpected, including Porròn & Polaroids, built on the Spanish tradition of sharing wine with a group of friends where porròn and a polaroid camera are dropped on the table, and celebration shots where boozy-crafted shots and bite-sized desserts are icing on the cake for any occasion.
etta Scottsdale will be open for dinner daily from 5 to 10 p.m. etta is family-friendly and dogs are welcome on the patio. For more information about etta, please visit ettarestaurant.com or follow on Instagram at @ettarestaurant_scottsdale.
ABOUT WHAT IF SYNDICATE: What If Syndicate is the national hospitality group driven by David Pisor, Jim Lasky, Chef Danny Grant, and a team of world-class food lovers who serve to live and live to serve. The business is built upon three units: The primary is a collection of dynamic, profitable restaurants; the second a restaurant incubator; and the third a private lifestyle club as well as a products program. Successful restaurants exist for many years by delivering any two of the following: Great food, great service, or a great experience. Our team’s goal is to achieve iconic destinations and programs by delivering on all three. Our restaurants and our teams deliver an experience beyond what is expected—that is the What If promise. For more info, please visit Whatifsyndicate.com.
ABOUT SCOTTSDALE QUARTER: Scottsdale Quarter caters to one of the country’s wealthiest communities with luxury retail and one-of-a-kind eateries set within a beautiful backdrop that has won both local and national design awards. The town center is home to more than 70 national and local retail, dining and entertainment options, as well as numerous events and activities throughout the year. A dynamic offering of things to do along with things to buy keeps guests engaged and returning often. Scottsdale Quarter is open seven days a week: Monday to Saturday 10 a.m. – 9 p.m. and Sunday noon – 6 p.m. (summer hours vary). For more information, please call (480) 270-8123 or visit scottsdalequarter.com.