Arizona News Anchor Olivia Fierro Joins Tequila Corrido
Longtime TV Personality Joins Local Tequila Company
Olivia Fierro Swaps Anchoring for Agave as New Executive VP at Tequila Corrido
SCOTTSDALE, Ariz (PRESS RELEASE). – A long time fixture at 3TV is stepping off the anchor desk and into new ventures. Olivia Fierro has been gracing the local airwaves since she was first hired at Arizona’s Family in 2003. Fierro recently announced she was hanging up the mic to pursue other passions, including joining her husband Tony Boyle at his company Tequila Corrido. Boyle is a Partner of the locally owned company, award-winning and additive-free tequila, headquartered in Scottsdale. Fierro will become Executive Vice-President of Communications and Governance, working to raise brand awareness as Tequila Corrido scales nationally. The former Producer and Host of the “Olivia’s Book Club Podcast,” downloaded more than 150,000 times, she’ll get back on the microphone this summer, as host of Tequila Corrido’s “It’s The Tequila Talking! Podcast.”
“Taking a leap into the unknown is exhilarating,” said Fierro. “For the last several years, I’ve watched as the team has grown this company with focus, purpose, and heart. I’m excited for the opportunities ahead, and as a Latina, I’m proud to have the opportunity to celebrate a spirit that embodies the Mexican American culture I grew up with.”
An EMMY and Edward R. Murrow Award Winner, the former Anchor of “Good Morning Arizona” was named one of Arizona’s Most Respected and Influential Business Leaders by AZ Big Media, one of the GREAT48 by PHOENIX Magazine, and was nominated for an ATHENA Award by the Greater Phoenix Chamber of Commerce.
Fierro has bachelor’s degrees in both History and Women’s Studies from UCLA, and this year completed the Wharton Executive Education Program in Corporate Governance.
“Olivia has always been part of the family, now she is part of the team,” said Tony Boyle. “Follow us on Instagram and social media and sign up for our newsletters to keep up with Olivia!”
In addition to her new role with Tequila Corrido, Fierro will be partnering with other companies, non-profits, and agencies to work as a media coach, spokesperson, speaker and brand partner.
“Taking on this role at Tequila Corrido will allow me to work at a company I am passionate about and also allow me to pursue other endeavors,” said Fierro.
Additive-free, Tequila Corrido offers three expressions: Blanco, Reposado and Añejo. The locally owned spirits company has grown exponentially since it rebranded in 2018 and is now available in more than 400 retail locations across Arizona. Most recently, the brand made its way to Tennessee, Las Vegas, Texas and New Mexico.
Raab and Boyle, along with their business partner and celebrated entrepreneur and philanthropist, Mike Watts, have plans to expand Tequila Corrido to Colorado in August and the East Coast in the future.
All the brand’s ingredients are sourced from Mexico where the tequila is created by master distiller Ana María Romero. The spirit is barrel aged in its Arandas Jalisco distillery.
Tequila Corrido is also available for purchase through its website and can ship to 38 states. For more information, visit ilovetequilacorrido.com or follow them on Instagram @TequilaCorrido.
About Tequila Corrido: With every harvest, Tequila Corrido pays homage to the tequila-making traditions and stories behind its evolution. In every bottle, Tequila Corrido captures the attention to detail, commitment to excellence, and pursuit of enjoyment in all aspects of life. The spirit is barrel-aged in its Guadalajara distillery and available in three expressions, Tequila Corrido Blanco, Tequila Corrido Reposado, and Tequila Corrido Añejo. Headquartered in Arizona, Tequila Corrido is available in Arizona, Nevada, Tennessee and Texas. For more information about Tequila Corrido, visit www.ilovetequilacorrido.com or like them on Instagram @TequilaCorrido.